Neto Review – A Full Overview Of The Platform

Before starting this Neto review, I would like to mention the Neto partner program.

I’m in no affiliated with Neto, however as I’ve learned in the past, some of those who are recommending Neto, is Neto partners. The kickbacks for referring clients to Neto are pretty enticing so please do your research.

Now if you’re unaware, I was involved with the initial launch of Amazon Australia Marketplace through one of my contracted jobs. We decided to give Neto a good old crack, as they were one the first to supply an Amazon Australia integration. Initially, it was great to use, but from what I was soon discovering development from the Neto team is extremely slow. Issues that occurred were simple fixes that should have been addressed immediately and complex problems which takes months to fix (completely understandable).

An example of a simple error not fixed with 6 months of use was:

• If the address supplied by the customer was filled in-correctly (eg: postcode wrong) the eparcel integration (Aus Post) would simply fail. The most annoying problem was that the Amazon integration by Neto would not signal that this error occurred, so you would have to guess if the address is wrong or correct.

This error, was exceptionally annoying and was notified to the team numerous times. However, over a 6 month period, this was never fixed!

I can’t say I’ve experienced this before for a software company.

As a result, we have since moved to another platform, for half the price with better software (Amazon integration article soon to come).

Soooo… If you’re not using Amazon you will be pleased to know, Neto is actually very sufficient in some key Areas. One those areas is the eBay Australia integration, which has an array of nifty features.

Updating listings, templates and managing multiple ebay stores is seamless. But be ready to jump through hurdles, as the data executed needs to be clean, otherwise numerous errors will occur (this needs to occur on any platform).


Here is a list of Neto’s best ebay features.

– Managing multiple stores, through product listings areas
– Easily change design templates
– Shiping rules pulled via eBay business policies (excellent for bulky items)
– Ability to allocate “Picture 10″ as an ebay Image. This allows for specific ebay images.
– Ability to add K-TYPE filtering to vehicle product categories
– Easy Image uploading (upload via the SKU number)
– Automatic pushed shipping information to ebay (including tracking). This also works with 3rd party integration (StarShipIT)


In short summary, Neto is good for ebay (and I really love it) but have you ever noticed, many businesses utilizing Neto are very focused on eBay revenue streams. This is my opinion because Neto is a one trick pony, eBay Australia.

Here is where my real issues with Neto start and why I don’t recommend the platform to use as your main front online.  

During my time using Neto I’ve been extremely baffled as to how slow some of the Neto websites load. It’s really bad!

Resentment of their web experience also doesn’t stop on the general website speed as there filtering is also immensely slow, to makes matters worse. If you know anything about E-commerce websites, AJAX filtering (this allows results to be shown without loading a new page) was introduced to assist customers to find their products fast (Which is a very important conversion factor).

This is common practice on many popular websites to support quick filtering and if you don’t believe me, visit the biggest websites in the country.

I’ve enquired about this feature numerous times and the answer I constantly get is that it is not possible for the moment and it is not in their “Roadmap”

So if you really want features built, don’t count your life on it  

If you would like to see a head to head example of Neto and another equivalent service, check out Shopify. AJAX filtering is available on third-party plugins and is SUPER SUPER FAST – it’s amazing.

Whether you see this as a positive or minus is up to you. Neto is utilising a BASE/Tag framework infrastructure. This is what is referred to as SASS infrastructure, which in Lehmans to terms is like renting a house, rather than owning it. When utilizing a SASS platform, your control over the software is limited. If you’re running 1000s or even 100s of SKUS, with many attributes an Open Source framework is most likely better suited.

If you are going to be running a website with complex parts and attributes, I would strongly recommend staying away from a SASS platform. If you’re sure you want to go on a SASS, you must find a platform that is well supported by developers all over the world. This makes for competitive offerings and a large knowledge base. This is essential when finding a platform with custom requirements.

Neto is extremely limited with developer support. Majority of the apps offered are built by themselves and are lucky to provide 100 options. In the reality of e-commerce this is pathetic. The more options and competition the better for the end user. What you will also find, is their options can easily add up in price.  

Lastly, shipping out with Neto, can be a big big problem. Not only myself but others had issues, shipping out with Australia Post.

The Neto user interface is absolute rubbish. I’m not joking. It’s utter crap.

This shows in the dispatch process as its complicated and slow.  Thankfully, there is a fix to this. I’ve implemented both Ready to Ship or StarShipIT via different platforms making the process seamless.

THANK GOD!!!

Simply, don’t use their solution as it takes longer to use and cost the same (depending on volumes)

To summarise this Neto review, the platform is good.

However, as with any e-commerce software it depends on its use that will dictate your decision. If you want to drive the majority of your sales via eBay, then go full stick with Neto.

But please, if you going to run 1000s of SKUS, with complicated data attached, please stay away or think about Neto carefully. I would recommend with confidence Shopify over Neto, if you’re after a SASS solution. If you want to own or have full control through an Open Source platform my best options for you would be Open Cart, Woo Commerce & Magento. These platforms have strong communities with great support.

As I mentioned with Neto, there are many fundamental problems that exist with the platform. I’ve had many conversations with the staff attempting to resolve issues whilst pulling my hair out. If you go with Neto, yes it can be a good platform but be prepared for simple errors to occur.

If you have any questions about thie Neto review or anything e-commerce related, feel free to email and i’ll assist with your query.

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